Archivo de la etiqueta: digital marketing

El Social Media cada vez gusta más a directivos de Marketing

Estoy leyendo el Marketing Trend Report 2010 de Anderson Analytics con satisfacción por un lado y sorpresa por otro. Satisfacción porque constato lo que ya muchos de los profesionales del Social Media sabemos: el Digital Marketing sigue creciendo, la previsión … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , , , , , | Deja un comentario

Is Bluetooth push a kind of spam?

Not because a person has just decided to leave his/her bluetooth on, means that he/she is showing an interest on any message coming from any brand. Maybe he/she has it on because is sharing a song with his friend next … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , , , | Deja un comentario

The wants and the needs in Digital Marketing

The other day it came out in the forum the eternal discussion about whether Marketing does create needs or not, and for the first time I thought about this under the Digital Marketing perspective and me personally, I see it … Seguir leyendo

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The opportunity for the advertising agencies of the future

Everybody is talking about this some time ago: how is the digital world impacting on the advertising industry? In my opinion it is critical that we all think about the strategical and deep change needed on everybody’s mindset. We all … Seguir leyendo

Publicado en digital advertising | Etiquetado , , , , , | Deja un comentario

Pringles “Can hands” campaign: banners can still be effective!

Last June, Pringles won a Gold Cyber Lion in Cannes Advertising Festival with its Pringles banner. As described in the entry, “Can Hands” is a rich media banner ad that shows a young, online audience how fun, eccentric -and even … Seguir leyendo

Publicado en digital advertising, digital marketing | Etiquetado , , , | 1 Comentario

Obama’s digital campaign

My friend Borislav Kiprin made a brilliant analysis last week about the digital campaign Obama run for the U.S. Presidential elections. It is amazing how did this team build up the project: there were so many ideas put on that, … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , | 3 comentarios

Is conversational marketing something new?

A few days ago we discussed in class about Conversational Marketing and read some interest stuff from Frog Design. We went through The Three Rules of the Cluetrain Manifesto and it made me thought about what’s new in all this… … Seguir leyendo

Publicado en digital marketing | Etiquetado | Deja un comentario