Archivo de la etiqueta: digital campaign

Is Bluetooth push a kind of spam?

Not because a person has just decided to leave his/her bluetooth on, means that he/she is showing an interest on any message coming from any brand. Maybe he/she has it on because is sharing a song with his friend next … Seguir leyendo

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Will video be king vs banners for online advertising?

Video clutter is a reality and this will have to be faced by advertisers but regarding the comparison with banners, in my opinion it won’t follow the same course. Why? because as I show in the following graph, users and … Seguir leyendo

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My recommendations to a company that would like to jump on Twitter

My main recommendations would be: – Presence in Twitter should have a previous ad hoc strategy for this platform and should have clear objectives. It should be clear what Twitter could make for that company – This strategy should be … Seguir leyendo

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Obama’s digital campaign

My friend Borislav Kiprin made a brilliant analysis last week about the digital campaign Obama run for the U.S. Presidential elections. It is amazing how did this team build up the project: there were so many ideas put on that, … Seguir leyendo

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