Archivo de la etiqueta: digital advertising

Campaña online con olor

Esta semana he conocido con una gran sorpresa profesional la primera campaña olorosa de Internet. Es de esas campañas que a uno le hubiera gustado haber hecho y tengo que reconocer que hace poco había trabajado en el briefing de … Seguir leyendo

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If no one seems to click on banners why do they still exist?

Yes, it doesn’t seem very consistent, I think the Golden Rule, somehow, applies here 🙂 I don’t think the main objective of a banner is always to click on it. I think we should have a holistic approach to digital … Seguir leyendo

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Will video be king vs banners for online advertising?

Video clutter is a reality and this will have to be faced by advertisers but regarding the comparison with banners, in my opinion it won’t follow the same course. Why? because as I show in the following graph, users and … Seguir leyendo

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The opportunity for the advertising agencies of the future

Everybody is talking about this some time ago: how is the digital world impacting on the advertising industry? In my opinion it is critical that we all think about the strategical and deep change needed on everybody’s mindset. We all … Seguir leyendo

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Pringles “Can hands” campaign: banners can still be effective!

Last June, Pringles won a Gold Cyber Lion in Cannes Advertising Festival with its Pringles banner. As described in the entry, “Can Hands” is a rich media banner ad that shows a young, online audience how fun, eccentric -and even … Seguir leyendo

Publicado en digital advertising, digital marketing | Etiquetado , , , | 1 Comentario

Digital Advertising and the global crisis

We all seem to agree that this crisis is becoming a clear opportunity for the digital marketing industry. I will try to explain here one of the reasons I believe most: THE LEARNING OF THE MARKETING MANAGERS. Why? It is … Seguir leyendo

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A good viral: McDonald’s Piccadilly Circus

I want to talk today about McDonald’s Piccadilly Circus Viral because I find it is a great integration of an on and an off campaign, where several communication techniques take place: – outdoor board – street marketing – e-advertising (video) … Seguir leyendo

Publicado en digital advertising | Etiquetado , , , | 1 Comentario