Archivo de la etiqueta: conversational campaign

Iberia Case Study

If I had the opportunity… how would I evangelize a big company about web 2.0? How would I convince to skeptical immigrant product managers to jump into Social Media? How would I explain to them, in a clear and direct … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , | 2 comentarios

My recommendations to a company that would like to jump on Twitter

My main recommendations would be: – Presence in Twitter should have a previous ad hoc strategy for this platform and should have clear objectives. It should be clear what Twitter could make for that company – This strategy should be … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , | Deja un comentario

Obama’s digital campaign

My friend Borislav Kiprin made a brilliant analysis last week about the digital campaign Obama run for the U.S. Presidential elections. It is amazing how did this team build up the project: there were so many ideas put on that, … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , | 3 comentarios