Digital Marketing: trusting the experts

This week I had a very interesting debate with my Master in Digital Marketing‘s peers regarding trusting experts. Should we really trust the experts in our profession? For me this is not a question about defining what an expert is, for me this is a question about what we understand by trust. And in my opinion, trust is definitely a subjective sentiment and each different person will feel it under different criteria:
– The intuitive guy will feel trust when an expert makes him feel a success smell
– The coward guy will feel trust when an expert comes in with a great reputation
– The conservative guy will feel trust when an expert shows him a great book of case studies
– The insecure guy will feel trust when he sees how the other peers trust an expert
– The maketinian guy will feel trust when an expert talks in the same terms he believe his target would love to hear
– The egocentric guy will feel trust when an expert has the same opinion as him…

My point is that I don’t know if it does exist an answer to the question if we should trust the experts, taking into account that trusting an expert has, for each of us a different meaning, a different motivation and of course, a different result.
Based on my list I would say, the coward should never trust an expert, the intuitive should, the insecure shouldn’t…
So at the end, the problem is not in the expert side, the problem (and the solution!) is in our side! How do we take decisions? Are we capable of reading between lines? Are we emphatic? Do we have the information, the experience and the talent! to take the right decisions? Even: are we usually lucky? 🙂

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