Archivo mensual: enero 2010

Is Bluetooth push a kind of spam?

Not because a person has just decided to leave his/her bluetooth on, means that he/she is showing an interest on any message coming from any brand. Maybe he/she has it on because is sharing a song with his friend next … Seguir leyendo

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Digital Marketing: trusting the experts

This week I had a very interesting debate with my Master in Digital Marketing‘s peers regarding trusting experts. Should we really trust the experts in our profession? For me this is not a question about defining what an expert is, … Seguir leyendo

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Will technology turn media planning into a commodity?

I think technology in media is bringing simplicity in one side and sophistication in another. Simplicity means that, indeed, media is more and more becoming a commodity, anyone can do it, the machine weight is bigger more and more so … Seguir leyendo

Publicado en digital marketing | 2 comentarios