Archivo mensual: noviembre 2009

reBlog from spanish.martinvarsavsky.net: Inglés básico para emprendedores o cómo me gusta recibir los pitches

I found this good quote today (sorry in Spanish): No me gusta recibir los power points tradicionales sino que querría algo como un power point pero en el que sale el narrador explicando la idea.  Quiero una presentación en el … Seguir leyendo

Publicado en digital marketing | Etiquetado , | Deja un comentario

Why is social media so appealing?

Because SM is: 1. Egocentric: this is one of the motivations that most impulses the human being to act, it is a transcendental feeling just at the top of the Maslow pyramid that gives us satisfaction and pleasure. All of … Seguir leyendo

Publicado en digital marketing | Etiquetado | 2 comentarios

If no one seems to click on banners why do they still exist?

Yes, it doesn’t seem very consistent, I think the Golden Rule, somehow, applies here 🙂 I don’t think the main objective of a banner is always to click on it. I think we should have a holistic approach to digital … Seguir leyendo

Publicado en digital marketing | Etiquetado , , | Deja un comentario

Will video be king vs banners for online advertising?

Video clutter is a reality and this will have to be faced by advertisers but regarding the comparison with banners, in my opinion it won’t follow the same course. Why? because as I show in the following graph, users and … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , | Deja un comentario