Archivo mensual: octubre 2009

My recommendations to a company that would like to jump on Twitter

My main recommendations would be: – Presence in Twitter should have a previous ad hoc strategy for this platform and should have clear objectives. It should be clear what Twitter could make for that company – This strategy should be … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , | Deja un comentario

Will Twitter die because Facebook Live Feed or will get reinforced by Google Social Search?

In my opinion it will get reinforced by Google Social Search. Why do I think this? – Because FB Live feed won’t become a substitute of Twitter. Twitter is about simplicity, is about putting the focus on the essence of … Seguir leyendo

Publicado en digital marketing | Etiquetado , , , , , , , | Deja un comentario

Twitter: a hype or a trend?

I have to say that I tend to see Twitter a little bit more as a hype. Twitter’s growth is amazing, this is true. They have managed to combine simplicity with multiple and different uses: updating on a particular subject, … Seguir leyendo

Publicado en digital marketing | Etiquetado , , | 3 comentarios

Should we go for niche social networks?

Regarding this topic I see two phases: the migration to portability and the consolidation of portability. We now know that when social identities become really portable, it won’t matter whether we talk about a niche social network or a big … Seguir leyendo

Publicado en digital marketing | Etiquetado , , | Deja un comentario

The wants and the needs in Digital Marketing

The other day it came out in the forum the eternal discussion about whether Marketing does create needs or not, and for the first time I thought about this under the Digital Marketing perspective and me personally, I see it … Seguir leyendo

Publicado en digital marketing | Etiquetado , | Deja un comentario