Archivo mensual: junio 2009

Digital Advertising and the global crisis

We all seem to agree that this crisis is becoming a clear opportunity for the digital marketing industry. I will try to explain here one of the reasons I believe most: THE LEARNING OF THE MARKETING MANAGERS. Why? It is … Seguir leyendo

Publicado en digital advertising | Etiquetado , , , | Deja un comentario

A good viral: McDonald’s Piccadilly Circus

I want to talk today about McDonald’s Piccadilly Circus Viral because I find it is a great integration of an on and an off campaign, where several communication techniques take place: – outdoor board – street marketing – e-advertising (video) … Seguir leyendo

Publicado en digital advertising | Etiquetado , , , | 1 Comentario